Juliana Salazar is the US Brand Manager for Ganni, a freelance brand strategist and occasional contributor for Man Repeller. To say the least, she wears many hats. Originally from Miami, Juliana went to college in DC where she realized she wanted to work in fashion. New York was a natural next step. Having been in New York a few short years, she's quickly become a street style staple and her minimalist with pops of maximalist style is the inspiration of many sartorial choices over at Odessa Rae in the past few weeks.
"Living in DC acclimated me in some ways, mainly the weather. Most of my friends from college were from New York, so it was easy for me to figure my way around because I had so many people I could rely on."
What does being a US brand manager for Ganni entail?
It varies a lot. I do very menial admin tasks to coming up with special initiatives. It's kind of a PR/marketing role. In the US at least, we don't focus on working with massive influencers, more so girls we think are cool and unique and doing great things that are aligned with our brand. We definitely care about quality over quantity. The people we work with love the brand so it's a rather organic collaboration.
How did you become a contributor for Man Repeller?
I've been obsessed with Leandra forever. I discovered her blog while I was in college. A lot of my friends were from NY so I would ask them if they knew her and what she was doing. None of them knew about her site. At the time, it was just a blog not a business, but I just found her perspective and what she was doing so interesting. I basically just always kept my eye on her and man repeller and jumped at any opportunity to get involved. I think the first time I was on their site was a street style round up. Then I did a 5 days, 5 ways series for them, later they profiled my apartment and just found myself popping up on the site here and there. After that, I had some ideas of things I thought I could contribute, so I spoke to Leandra and she told me to go for it. It was a very natural progression. There's no formal structure, whenever I feel strongly about something, I'll pitch it to them.
What do you do on the freelance side of things?
Right now, I'm really interested in creating experiences. I'm super interested in music. I feel like great clubs and bars are kind of missing in New York right now, and I'm always chasing that experience of getting to meet cool people. So I want to be doing that. I'll reach out to brands I like who might not have a presence in New York at the moment and try to get them involved.
Has Miami influenced your style at all?
I love the color white, that's definitely the Miami in me. Otherwise, probably not really. I was always very particular about things when I was a kid. I was obsessed with butterfly clips, they had to be perfectly symmetrical in my hair. I always thought about fashion as shopping, not style. When I got to college, that changed and I think that's when I really thought of it as a potential career.
What draws you to vintage?
No one else can have it, it's one of a kind. I love going into vintage stores when I travel, and the process of it. Fast fashion is so over exposed. It's kind of ironic that a piece of old clothing could speak to you in a way that something new could never be able to.
What are your favorite places to vintage shop?
Ressurection is cool. The Current Affair is great, it's one day and this kind of marathon of vintage clothes.
What are your tips for vintage shopping?
If you're searching for a particular piece and find something you love, go for it because you won't find it again. Also check the fabrics. Check yourself and make sure what you're buying is wearable and actually something you can incorporate into your wardrobe.